Finite is an umbrella brand for several arms of business, including Building and Maintenance, as well as Stone Carving. A critical part of the brief was developing a flexible brandmark that could be applied across these divisions of the company.

The soft edged 3 dimensional style of Jon’s stone carving and his interest in MC Escher complimented the use of letterforms and linework that mimicked the structure of buildings.

A background pattern was developed to be applied on company merchandise and uniforms.